Tag: Public Relations

Working with professional public relations consultants reflects a significant increase in the communications of any organization. In today’s media rich environment, more and more companies are turning to public relations firms for assistance in building their company’s reputation, increasing brand recognition, and creating and promoting various marketing projects.

When you hear or see a creative public relations campaign, it grabs hold of you immediately. Some can move you to laugh or tears or inspire action. Powerful campaigns can change the public’s perception seemingly overnight about a brand, product, or social movement.

Nobody understood this more than the father of public relations, Edward L Bernays. As blogged about previously, the father of spin understood that it was the combination of the news, not advertising, and the manipulation of people’s unconscious through endorsements by doctors, celebrities, and other experts that truly made the difference.

It seems like a simple question. What does my business do? This is the stuff of which mission statements are made. So why is this simple question seem like mission impossible?

I think because we aren’t really clear on what it is supposed to say. We get it confused with our vision – which is what we want our business “to be”. We get hung up on using just the right words or words that are way too fancy. And we think it is supposed to sound like something someone who has an MBA has written.

Today, few people outside the public relations (or inside for that matter) profession recognize the name of Edward L. Bernays, although he was named one of the 100 most influential Americans of the 20th century by Life magazine.

Public Relations is a 20th century phenomenon, and Bernays — widely eulogized as the “father of public relations” — played a major role in defining the industry’s philosophy and methods.

If you want to serve the most delicious cake, you need to carefully pick the right ingredients – and worry about the frosting last.

The same is true when building your brand.  We at the Garden Media Group know it’s important not to be too concerned with the frosting – how you look on the outside. Fancy logos, slick marketing messages, lots of “friends” are all just frosting on the cake.