Walk into any cafe or community center ten years ago and you’d hear the phrase “third place” tossed around – a social environment, outside home and work, where people gather, relax, and connect. But today? Those spaces are disappearing. According to recent data, 45% of young adults say they don’t have a third place at all.
Tag: PR Tips
A Q&A with Katie Dubow: Garden Media Group’s Trends
A guide for professionals on what the leading garden PR firm sees coming in 2026.
With the launch of our 2026 Garden Trends Report, our newest hire, Hope Thatcher, sat down with Katie Dubow, president of Garden Media Group, to dig into what the trends mean, why they matter, and how the industry can leverage them to stay ahead.
Garden Media is a PR and marketing firm specializing in the green industry. We help brands tell their stories, reach new audiences, and drive sales through media, content, and strategy. Our clients include growers, breeders, garden centers, landscape companies, and allied businesses.
We also write the trends! Our Garden Trends Report is an annual forecast of cultural, consumer, and business shifts that will impact the horticulture industry. We’ve been identifying and forecasting trends for 25 years. I still remember many late nights in my mom’s home office, watching her pore over slides before a big presentation. Those early memories shaped how seriously I take this work today.
Social Network – Manage Your Garden the Right Way
As we continue to dive into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we start to look more to how we can create spaces that help ease our minds.
Imagine walking through a forest and you’ll see that almost every bit of soil is covered with interlocking plants. Trees are covered with moss; the ground is covered with leaves, debris, grasses and moss.
Think Outside the Box: Brainstorming 101
Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”?
I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No” – or I say it out loud to someone and then realize it was probably not the best idea.
How to Plan A Media Tour
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking. One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
Write it Right: Why Plagiarism is a Problem for PR Pros (And How to Combat It)
With the recent backlash about plagiarism in the news, we thought we’d address the importance of honesty, whether in PR, politics or life.
We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.
Tips for Closing Emails. Sincerely, Garden Media
It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.
Garden brands also use it to connect with consumers in a variety of ways.
#Hashtag 101: The Basics of Using Hashtags in Your Garden Business
Using and maximizing hashtags takes your garden business social media marketing game to the next level.
But what are hashtags, and how did they get so popular?
Though they weren’t envisioned as a world changing innovation initially, they’ve revolutionized the way we interact.
10 Questions to Ask Before Hiring a PR Firm
Working with professional public relations consultants reflects a significant increase in the communications of any organization. In today’s media rich environment, more and more companies are turning to public relations firms for assistance in building their company’s reputation, increasing brand recognition, and creating and promoting various marketing projects.
6 Tips for Influential Body Language in Business
Sit straight! No elbows on the table! Look at me when I’m talking to you!
Mothers across the country will be happy to know that their constant “advice” to help you better present yourself is actually incredibly valuable.
93% of our communication is nonverbal, and it actually matters very little what you say, but how you say it. Only 7% of our understanding is from spoken words.
