As we continue to dive into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we start to look more to how we can create spaces that help ease our minds.
Imagine walking through a forest and you’ll see that almost every bit of soil is covered with interlocking plants. Trees are covered with moss; the ground is covered with leaves, debris, grasses and moss.
Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”?
I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No” – or I say it out loud to someone and then realize it was probably not the best idea.
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking. One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
With the recent backlash about plagiarism in the news, we thought we’d address the importance of honesty, whether in PR, politics or life.
We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.
On Saturday, Feb. 7, Brian Williams, renowned NBC Nightly News anchor said, “…it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.” And this distraction has led to his stepping aside from his post at the Nightly News.
It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.
Garden brands also use it to connect with consumers in a variety of ways.
Using and maximizing hashtags takes your garden business social media marketing game to the next level.
But what are hashtags, and how did they get so popular?
Though they weren’t envisioned as a world changing innovation initially, they’ve revolutionized the way we interact.
Working with professional public relations consultants reflects a significant increase in the communications of any organization. In today’s media rich environment, more and more companies are turning to public relations firms for assistance in building their company’s reputation, increasing brand recognition, and creating and promoting various marketing projects.
Sit straight! No elbows on the table! Look at me when I’m talking to you!
Mothers across the country will be happy to know that their constant “advice” to help you better present yourself is actually incredibly valuable.
93% of our communication is nonverbal, and it actually matters very little what you say, but how you say it. Only 7% of our understanding is from spoken words.
Content marketing, brand journalism, inbound marketing, blogging. Call it what you will, but the concept is all the same. Creating content by your garden business about relevant topics for your target audience.
No longer are you reliant on traditional media sources to tell your garden brand’s story. With content marketing, the power is in your hands.
Creating your own content is one of the best ways to connect with your audience, increase engagement, and improve SEO.
Garden Media Group
In the heart of Chester County, PA
Phone: (610) 444-3040
Fax: (610) 444-3043
info@gardenmediagroup.com
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