A guide for professionals on what the leading garden PR firm sees coming in 2026.
With the launch of our 2026 Garden Trends Report, our newest hire, Hope Thatcher, sat down with Katie Dubow, president of Garden Media Group, to dig into what the trends mean, why they matter, and how the industry can leverage them to stay ahead.
Garden Media is a PR and marketing firm specializing in the green industry. We help brands tell their stories, reach new audiences, and drive sales through media, content, and strategy. Our clients include growers, breeders, garden centers, landscape companies, and allied businesses.
We also write the trends! Our Garden Trends Report is an annual forecast of cultural, consumer, and business shifts that will impact the horticulture industry. We’ve been identifying and forecasting trends for 25 years. I still remember many late nights in my mom’s home office, watching her pore over slides before a big presentation. Those early memories shaped how seriously I take this work today.
