Rare, unicorn plants once belonged to specialist collectors or elite nurseries. The market for these plants exploded over the pandemic, with some cuttings going for $500+. It’s part of the reason the TikTok hashtag #rarehouseplants has over 260M views. But that’s not sustainable, or fair.
Today, Costa Farms is at the forefront of scaling access, bringing premium-variety plants into the mainstream without compromising quality. This narrative highlights supply chain, propagation advances, and the shifting philosophy in horticulture.
The rarest plants aren’t just for elite collectors anymore; they can live in ordinary living rooms. Costa Farms is helping to close the gap between aspiration and accessibility, responsibly and stylishly.
Featured Plants & Why They Work:
Why this is Timely:
Justin Hancock, horticulturist for Costa Farms, can discuss how they can take formerly exclusive plants to mainstream shelves. We can tell you why they appeal to plant hobbyists and everyday plant enthusiasts alike. You can anchor the story to a broader consumer narrative: democratization of luxury goods, inclusivity, or access trends.
Contact Stacey Pierson for high-res images and to have Justin comment on your particular questions. 610-444-3040 or stacey@gardenmediagroup.com
OTHER STORY IDEAS
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Phone: (610) 444-3040
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