From garden business owners to green marketing professionals, the garden industry is embracing the importance of cultivating parents and kids as new plant lovers. These new generations make purchases and share brand endorsements drastically differently from previous generations.

As we enter a new decade, people are farther away from nature than ever before. American adults spend 93 percent of their time indoors. Children spend, on average, less than one hour per day outside.

Garden Media Group, the top public relations firm in the lawn and garden industry, has released a free guide, Cultivating Parents and Kids as New Plant Lovers, to help garden industry leaders learn how to create meaningful connections with this powerful audience.

“Garden brands need to be marketing to, targeting and building relationships with all generations, but especially those under the age of 40 due to the size, impact, and potential spending power of these growing generations,” says Katie Dubow, president of Garden Media.

This guide explores how professionals can nurture parents’ and their kids’ connection to nature, health, and well-being. This diverse group is looking for a connection to nature that the green industry can reach with creative messaging. Download Cultivating Parents and Kids as New Plant Lovers to learn:

• Insights into new millennial parents and what they value
• How the teens and tweens of Gen Z spend their time and money
• How Generation Alpha is influencing households
• 7 ways to introduce kids and families to plants

Cultivating community with new plant lovers will help to build a more diverse consumer audience. Meaningful messaging correctly targeted will increase business. Re-introducing people to the wonders of nature is a win for everyone involved. Download Garden Media’s Cultivating Parents and Kids as New Plant Lovers today.

Garden Media ignites buzz for clients, offers innovative PR campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is one of the most published garden studies in trade and consumer news. Visit www.gardenmediagroup.com for more information.