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How to Create a Wildly Successful PR Campaign
When it comes right down to it, a public relations campaign is a united front to communicate a brand’s message and build its repuation. We use all the tools in the bag, from traditonal media, to media tours, and local/national press. As the PR trends have changed, we also hone in on bloggers and social…
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PR Case Study: Defining Goals and Objectives
We focused on the steps to creating a public relations campaign. As promised, we’ve returned to walk you through steps one and two: defining goals and objectives. Our spotlight will be on Costa Farm’s wildly successful O2 for You campaign from 2008-2012.
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Lessons from Edward Bernays Most Notable Public Relations Campaigns
When you hear or see a creative public relations campaign, it grabs hold of you immediately. Some can move you to laugh or tears or inspire action. Powerful campaigns can change the public’s perception seemingly overnight about a brand, product, or social movement. Nobody understood this more than the father of public relations, Edward L…
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How to write a mission statement for the lawn & garden industry
It seems like a simple question. What does my business do? This is the stuff of which mission statements are made. So why is this simple question seem like mission impossible? I think because we aren’t really clear on what it is supposed to say. We get it confused with our vision – which is…
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The Father of Spin or… The Birth of Public Relations
Today, few people outside the public relations (or inside for that matter) profession recognize the name of Edward L. Bernays, although he was named one of the 100 most influential Americans of the 20th century by Life magazine. Public Relations is a 20th century phenomenon, and Bernays — widely eulogized as the “father of public…
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Recipe for a Great Tasting Brand: It’s More than the Frosting
If you want to serve the most delicious cake, you need to carefully pick the right ingredients – and worry about the frosting last. The same is true when building your brand. We at the Garden Media Group know it’s important not to be too concerned with the frosting – how you look on the outside.…
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Tips for Writing a Killer Press Release
We say here at the Garden Media Group that anyone can write a press release. But, there is a difference between writing a great press release . . . and getting it placed. There are some tricks I learned while teaching public relations 101 at the University of South Carolina.
