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Think Outside the Box: Brainstorming 101
Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”? I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No”…
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How to Plan A Media Tour
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking. One of the best ways to reach new contacts and strengthen old connections is through media tours —…
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Write it Right: Why Plagiarism is a Problem for PR Pros (And How to Combat It)
With the recent backlash about plagiarism in the news, we thought we’d address the importance of honesty, whether in PR, politics or life. We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.
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Why Honesty is the Best Policy When it Comes to Public Relations
On Saturday, Feb. 7, Brian Williams, renowned NBC Nightly News anchor said, “…it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.” And this distraction has led to his stepping aside from his post at the Nightly News.
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Tips for Closing Emails. Sincerely, Garden Media
It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world. Garden brands also use it to connect with consumers in a variety of ways.
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4 Ways to Attract New Garden Consumers with Digital Content
Looking to build brand recognition for your garden business and attract new customers at the same time? Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.
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10 Questions to Ask Before Hiring a PR Firm
Working with professional public relations consultants reflects a significant increase in the communications of any organization. In today’s media rich environment, more and more companies are turning to public relations firms for assistance in building their company’s reputation, increasing brand recognition, and creating and promoting various marketing projects.
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6 Tips for Influential Body Language in Business
Sit straight! No elbows on the table! Look at me when I’m talking to you! Mothers across the country will be happy to know that their constant “advice” to help you better present yourself is actually incredibly valuable. 93% of our communication is nonverbal, and it actually matters very little what you say, but how…
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Improve Content Marketing in Under 10 Minutes
Content marketing, brand journalism, inbound marketing, blogging. Call it what you will, but the concept is all the same. Creating content by your garden business about relevant topics for your target audience. No longer are you reliant on traditional media sources to tell your garden brand’s story. With content marketing, the power is in your…
