Launching a New Product

When launching a new product, it’s important to have a clear PR strategy, detailed launch plan and targeted execution. With almost 30 years of experience, Garden Media knows what it takes to put your brand or product on the map.

HOW WE DO IT

Find the Golden Nugget
Through competitive research and market strategy we define your unique selling proposition and unearth the newsworthy core of your brand.

Seed the Market
The media has received thousands of plants and products through our strategically executed sample programs. They know Garden Media only represents the best and are eager to review samples we send.

Generate Product Reviews
Key influencers and bloggers look to us for innovative new products they can be the first to sample, test and talk about. Their reviews create buzz and drive demand before your new product is launched.

Secure Stories
From crafting company stories and press releases to providing customer testimonials and beautiful images, we work with key influencers to gain national, regional and local media coverage. 

Ignite Social Media
​By engaging a targeted audience on social media, we get people talking and sharing information about your product and ignite buzz around its launch.

Plan Events
We host events everyone wants to attend and talk about. These gain the attention of media, key influencers and consumers to launch your new product to stardom.

Launching a product is not a one-day event. You need to build and feed the momentum. By using an ongoing PR strategy, you reach more customers, raise brand awareness and increase sales.