A Fresh Look at What’s Powering Progress in the Green Industry This Year
Cultivate ‘25 returns to Columbus July 12–15. With groundbreaking products, innovative design, and inspiring stories from the next-gen of green leaders, here’s what not to miss at this year’s show:
OASIS® Forage Products™, Booth #1534
Step into the four seasons of foraging. OASIS® Forage showcases four full-sized floor merchandisers: All Seasons, Fall, Holidays, and Mother’s Day, that can be easily transformed with a quick header swap and refreshed product mix. Tabletop merchandisers offer the same versatility in a compact footprint. Great way to showcase new products and boosting seasonal impulse sales.
Plant Development Services, Inc., Booth #3059 and Main Concourse across from Exhibit Hall B
Encore® Azalea is spreading the love at Cultivate with a playful photo-op celebrating its sweet new introduction: Encore® Azalea Autumn Kiss™! Visit the “Autumn Kiss-ing Booth” in the Main Concourse (across from Exhibit Hall B) to snap a photo and steal a smooch with this vibrant new addition to the best-selling Encore® collection. With hot pink-edged, watercolor-like blooms that burst forth in spring, summer, and fall, Autumn Kiss™ is set to charm gardens in USDA Zones 6–10 as a 2026 consumer new release. Don’t miss your chance to fall head over heels for Autumn Kiss™ at this interactive experience, only at Cultivate’25!
Star® Roses and Plants, Booth #3217
A trusted innovator for over 125 years, Star® Roses and Plants continues to raise the bar with standout selections in roses, shrubs, and perennials. Their 2026 highlights include:
- Martha Stewart™ Rose – Personally selected by Martha herself, this fragrant rose is primed for retail success
- Scarlett Drift® – A striking new red addition to the best-selling Drift® series
- Dapper® Blue Buddleia – A compact, reblooming butterfly magnet ideal for containers
- Bellini® Cherry Lagerstroemia – A colorful, compact crape myrtle designed for small gardens
Costa Farms Unveils Smarter Pot Designs
Costa Farms is upgrading its classic 6″ grower pot to a more efficient 5″ format, but without sacrificing soil volume. Engineered for enhanced plant health and streamlined shipping, the new design promotes deeper root growth and improves stability during transit. It’s a more innovative solution for more vigorous plants and smoother delivery. Additionally, Costa continues to roll out its industry-leading HibisQs® genetics from Graff Breeding, and its BloomSelect® line, following a successful soft launch this spring. Building on demand for the innovative tricolor bowl, a single variety blooming in three distinct colors thanks to stable mutations, Costa will introduce three new tricolor bowl colorways for 2026, offering growers and retailers the same uniform production and planning benefits.
Seed Your Future
Seed Your Future will be on-site Sunday with three high school students and a teacher—offering a feel-good moment and a reminder of the importance of cultivating future talent. As they tour booths and connect with green industry leaders, this experience serves as a powerful introduction to the many career paths in horticulture.
Can’t-Miss Education
In addition to these debuts, Cultivate ‘25 offers a slate of top-tier educational sessions designed to equip green industry professionals with trend insights and marketing skills. From strategy to storytelling, these sessions will help attendees refine their content strategy, stay on trend, and connect more meaningfully with their customers.
- 2026 Garden Trends Report Sunday, July 13 | 9:45–11:00 AM | Union Station Ballroom A
- From Trends to Action: Strategies for Using the 2026 Trends Sunday, July 13 | 11:15 AM–12:15 PM | Union Station Ballroom A
- Translating Social Media Trends Sunday, July 13 | 2:45–3:45 PM | Room A113
- Social Media Summer Camp Monday, July 14 | 3:00–4:00 PM | Room A210
Garden Media Group is a public relations firm specializing in the home, garden, horticulture, outdoor living, and lawn and landscape industries. Through trend-driven storytelling and top-tier media placements, Garden Media helps brands grow. Learn more at www.gardenmediagroup.com.
