Avoid the $300 Billion Corporate Gifting Mistake

Corporate gifting is big business, with over $300 billion spent each year. But a new Sales & Marketing Management Report says much of it goes unnoticed, unused, or worse, forgotten; more than half of recipients have thrown away a corporate gift without using it. The problem? Generic, one-size-fits-all gifts fail to connect.

Jackson & Perkins, America’s most trusted name in premium plant and floral gifts, is changing that. With living gifts designed to last well beyond the holidays, the company offers a more thoughtful, sustainable way to say “thank you” and get a measurable return on investment.

“A great corporate gift is more than a check-the-box obligation. It’s a lasting reminder of your appreciation,” says Kelly Funk, president and CEO of Jackson & Perkins. “When you give something beautiful, personal, and alive, you keep the relationship blooming long after the wrapping is gone.”

Corporate Gifts That Get Remembered

  1. Quality Over Quantity: Rather than sending small, impersonal items, invest in a stand out gift for the top 20 percent of clients, partners, or employees.
  2. Provide Choice: When in doubt, let the recipient decide. Jackson & Perkins offers personalized notes  and gift cards so recipients can select their favorite options.
  3. Don’t Wait Until December: While year-end gifting is common, consider timing a gift to a client’s anniversary, a big win, or your company’s birthday for an unexpected and unforgettable touch.
  4. Avoid the Forgettable: Skip branded swag and generic baskets. Living gifts engage the senses, brighten spaces, and last for weeks or years.

Whether thanking a valued client, rewarding a top-performing employee, or impressing a new prospect, Jackson & Perkins offers concierge-level service, suggesting appropriate gifts based on budget, type of person, and style. The 2025 collection includes:

Show-Stopping Statements

Gifts Under $40

Amaryllis That Make an Entrance

Peak corporate gifting happens in November and December, and timing matters. Whether sending one VIP gift or hundreds of personalized orders, Jackson & Perkins’ concierge service makes it effortless. For large or customized orders, contact VIP@jacksonandperkins.com or call 1-800-622-1012.

Jackson & Perkins is a premier name in luxury gifting, offering exquisite plants, trees, and floral arrangements that make lasting impressions. With over a century of expertise, they are committed to quality, craftsmanship, and exceptional service.