Email Us (610) 444-3040


Plant Parenthood, Upgraded: Best Plants for Busy People

In today’s fast-paced world, people love the idea of green interiors—think biophilia and jungalow—but claim to have a brown thumb or just fail at growing them. In fact, 60% of Millennials and Gen Z say they want more plants but feel they’re “too busy” to care for them. If I had a dollar for every time someone told me, I love plants, but I can’t keep them alive, well, you know. 

Let’s work together on a story that gives plant newbies the confidence to be successful. We can highlight plants that deliver lush appeal without demanding high-maintenance care. Greenery that thrives even when life gets hectic. Because they are already looking for it elsewhere: Searches for “low maintenance indoor plants” increased 83% year-over-year on Pinterest.

Pair this with the expertise of Justin Hancock, Costa Farms’ horticulturist, and this will resonate with apartment dwellers, creatives, and professionals who crave a touch of nature without the commitment.

Featured Plants & Why They Work:

  • ZZ Plant (Zamioculcas zamiifolia): Extremely drought-tolerant, nearly immune to common mistakes
  • Aglaonema (Chinese Evergreen): Versatile for various light situations, and forgiving of sporadic watering
  • Sansevieria (Snake Plant): Also a known resilience champion, able to bounce back from neglect
  • Costa Farms Wick & Grow™ self-watering line: Brings innovation to convenience, ideal for people who travel or want to set it and forget it. The self-watering planter market is projected to grow 4.5% annually through 2027.

Why this is Timely:
By tying this to broader lifestyle trends of minimalism, wellness at home, and quiet luxury, we can prove that you don’t need a green thumb to live with plants. Bring nature home while respecting time and energy. 

Contact Stacey Pierson for high-res images and to have Justin comment on your particular questions. 610-444-3040 or stacey@gardenmediagroup.com 

OTHER STORY IDEAS