Want to make a lasting impression at your next trade show? At Garden Media Group, we’ve seen firsthand what works (and what doesn’t). With Valentine’s Day around the corner, relationships are top of mind, making this the perfect time to discuss four ways to build genuine connections.
Author: James Hammond
A Fresh New Look: Our Social Media Refresh
We’re taking an inside look at our very own social media strategy, the updates we’re making in 2025, and sharing a dash of inspiration to take back to your own digital strategy.
Social Studies Lesson 1: Finding Your Niche
Welcome to the first installment of Garden Media Group’s Social Studies – your ultimate guide to elevating your social media game in the gardening world. Much like a garden, social media requires care and attention- including much planning before hitting the post button!
A Letter to My Mother
As we enter this new decade, Garden Media Group ushers in the biggest change in our history.
On January 1, 2020 I purchased Garden Media from my mom, Suzi McCoy, and am taking over as owner and president.
While my brain swirls with inspiration and desires for the company, I’d like to take this time to shine a light on Suzi, and thank her, my best friend, biggest supporter, and mother, for her endless passion – or enSuziasm – for me and for Garden Media. Mamma, there is no one like you!
Social Network – Manage Your Garden the Right Way
As we continue to dive into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we start to look more to how we can create spaces that help ease our minds.
Imagine walking through a forest and you’ll see that almost every bit of soil is covered with interlocking plants. Trees are covered with moss; the ground is covered with leaves, debris, grasses and moss.
Think Outside the Box: Brainstorming 101
Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”?
I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No” – or I say it out loud to someone and then realize it was probably not the best idea.
How to Plan A Media Tour
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking. One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
Write it Right: Why Plagiarism is a Problem for PR Pros (And How to Combat It)
With the recent backlash about plagiarism in the news, we thought we’d address the importance of honesty, whether in PR, politics or life.
We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.
Why Honesty is the Best Policy When it Comes to Public Relations
On Saturday, Feb. 7, Brian Williams, renowned NBC Nightly News anchor said, “…it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.” And this distraction has led to his stepping aside from his post at the Nightly News.
Tips for Closing Emails. Sincerely, Garden Media
It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.
Garden brands also use it to connect with consumers in a variety of ways.
