In 1988, Suzi put her young daughter, Katie McCoy Dubow, on the bus for the first day of school and opened the doors to IMPACT Marketing in 1988, the firm's parent company.
Suzi built her Philadelphia business from the ground up, specializing in general public relations for banks, hospitals, real estate developers and even racehorse trainers. It was the firm’s success with the American mushroom industry that caught The Conard-Pyle Company's attention.
It wasn’t long before CEO, Dick Hutton, enlisted IMPACT Marketing to help promote products for The Conard-Pyle Co., which eventually led to firm’s involvement in the launch of the gamechanging The KnockOut Rose.
Suzi quickly discovered this was a generous industry of ladies and gentlemen who shared their vast knowledge and were eager to help others succeed. She made a strategic decision to focus on gardening that opened doors around the world, attracting clients across the U.S.,Canada, Germany, France, Japan and Holland. In addition to The KnockOut Rose, the firm has helped launch well known brands such as Endless Summer, Simply Beautiful and BrazelBerries, as well as helping extend the Wave Petunia brand.
The company planted its stake in the garden industry and began doing business as Garden Media Group in 2002. Garden Media's clientele reads like a Who’s Who list of garden celebs — Costa Farms, Ball Horticulture Co., Longwood Gardens, The Philadelphia Flower Show, Urban Outfitters’ terrain, The Espoma Organic Company and The Royal Horticultural Society.
Suzi welcomed her first employee, daughter Katie McCoy Dubow, back to the business in 2011 after a stint with CBS television and Liz Claiborne in New York. Suzi first hired six-year-old Katie to stuff and stamp envelopes. Now, Katie is the creative director and a senior account supervisor for the group. Now, a third-generation, Suzi’s granddaughter, Quinn, occasionally joins them at the office, as well.
Today Garden Media is one of the top 10 public relations firms in the Philadelphia region and the top marketing communications and PR firm in the lawn & garden industry. We know this industry inside and out, and people know us, from the top media to garden center owners to horticultural breeders. Our track record proves we add tremendous value to our clients. We have a wealth of contacts and knowledge, so we are efficient. And we love the work, so we are effective. And we open lots of doors!
As we look to the future, we continue toward our goal of inspiring 320 million Americans to live a healthy gardening lifestyle 52 weeks a year. We have made a name for ourselves in a dynamic industry by evolving, taking risks and developing innovative methods to grab the attention of top tier media and major influencers and gain the hearts of many customers for clients. Cheers to the next 30 years!
Garden Media Group
In the heart of Chester County, PA
Phone: (610) 444-3040
Fax: (610) 444-3043
info@gardenmediagroup.com
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