Celebrate the Second Annual Women in Horticulture Week, May 30-June 5
The second annual Women in Horticulture Week, May 30-June 5, honors, promotes, and supports incredible female professionals and their achievements in the horticulture industry.
“We are living in a new world, a world in which women play a crucial role in all aspects of business. We are not only entrepreneurs, growers, researchers, marketers, and employees but also continue to be the largest consumers of garden products,” says Katie Dubow, president of Garden Media Group.
Women in Hort week is about celebrating community, building each other up, and growing diversity within the horticulture industry.
Julie Bare, president of the non-profit group Women in Horticulture, celebrating its 5th anniversary, says it’s her peers and mentors within the field that have helped her grow professionally and also personally. “The women in our group celebrate you when you succeed and are there to support you when you need it. Everyone needs community, and I am happy that Women in Hort can serve a role within the larger horticulture community.”
Ways You Can Celebrate Women in Horticulture Week
- Sign up for the AmericanHort Women in Horticulture interview series with Suzi McCoy and Katie Dubow on May 27 at 2 pm EST. Past interviews have been with Mary Meyer and Bridget Behe.
- Tune into Homestead Gardens Facebook Live interview with Katie Dubow and Brooke Mihoces, owner of Vintage Views, on Monday, June 7 at 12 pm EST.
- Inspire others. If you’re a thriving female horticulture entrepreneur, give back by either volunteering or becoming a mentor. The best way to learn is from those who have been there.
- Join the industry group Women in Horticulture who provide free or low-cost networking opportunities for those who identify as women in the horticulture world.
- Join associations that promote careers for women. Cultivate ’21 will feature a panel discussion with accomplished women on the importance of building a strong business network. Mary Beth Cowardin, vice president of marketing and member engagement for AmericanHort, says, “We are committed to connecting women in our industry to foster successful careers and life balance.”
- Network with other women in horticulture. Join Facebook pages centered on topics of interest, get involved in chats and forums, and tune in to webinars held by other women in the industry.
- Change your frame on Facebook. Search Women in Hort.
- Use the hashtag #womeninhort to share stories, photos, and inspiration on social media.
Shireen Salehi, co-founder & CMO of GoMaterials, believes that “gender diversity in the workplace is of crucial importance to us as a company. We recognize that having a diverse team means that different perspectives are coming together, setting the stage for increased creativity, better decision making, and ultimately stronger business results.” GoMaterials is a one-stop-shop for sourcing wholesale plant material.
“Through gardening, we connect as individuals, nourish our communities, and innovate to steward our planet,” Morgan Rider, co-founder of Thriving Design, maker of C-BITEs, says. “As co-founder of a garden industry start-up, I admire the women who came before me and am committed to using our business for ensuring women’s rights. Women’s vision, skill, and courage are vital if we seek to take the transformative power of gardening beyond our backyards and into the world as a force for good.”
Dubow adds, “As a second-generation women-owned business, I am proud to celebrate inspirational, hardworking, and dedicated women and spotlight their contributions to the horticulture industry with Women in Horticulture Week.”
Women-owned businesses represent 40 percent of all companies, according to Fundera, including 12.3 million businesses in the U.S., and generate $1.8 trillion in revenue in 2021.
Visit www.gardenmediagroup.com for more information.
Garden Media Group specializes in the home, garden, horticulture, outdoor living, lawn and landscape industries. Named among the Top 25 PR firms by the Philadelphia Business Journal, Garden Media Group offers innovative PR campaigns designed to secure top media placements and partnerships with traditional and social media. For marketing and public relations tips, interviews, and new product announcements, visit their blog.