Garden Media Group to Unveil 2018 Garden Trends at Cultivate ‘17
Attendees at Cultivate ‘17 will have the first look at Garden Media Group’s highly anticipated 2018 Garden Trends Report. The firm’s president Susan McCoy and creative director Katie Dubow will unveil the seven new trends at AmericanHort’s annual conference July 15 in Columbus, OH.
“Cultivate brings together horticulture professionals from across the globe,” says Dubow. “It’s one of the biggest and best horticulture trade shows, making it the perfect place to reveal our trends.”
The report, which will not be available for download until September, takes a deeper look into the role wellness plays in the garden. People are becoming increasingly aware that mental health is just as important as physical health – and it’s affecting the way they garden.
“We already know gardening works wonders for our health,” says McCoy. “Now we’re looking at the ways people are transforming their gardens to further improve their mental and spiritual well-being.”
From how plants form their own social networks to people creating indoor breathing rooms, gardening will once again shift to reflect global changes. The report closely examines how these changes affect gardeners.
Cultivate ‘17 takes place from Saturday, July 15 to Tuesday, July 18, 2017 at the Greater Columbus Convention Center in Columbus, OH.