About Us

When Suzi McCoy, owner of Garden Media Group, found her way to the green industry, it was love at first sight. Little did she know that her first lawn and garden client — The Conard-Pyle Company Star Roses and Plants — would steer her down an extraordinary path. Like everything else she does, Suzi embraced the journey with a fearless enthusiasm for adventure, and ultimately, it changed the very face of her business. She hasn’t stopped to look back since.

Team Members

Susan McCoy
Queen Bee
Katie McCoy Dubow
Creative Director
Stacey Pierson
Account Supervisor
Tracey Brown
Office Manager
James Hammond
Media Support Specialist
Jourdan Cole
Account Executive
Megan O'Connell
Assistant Account Executive
Jack & Millie
Office Pups

Team Members

Susan McCoy
Queen Bee

Our idea generator, strategic planner and key buzz maker at Garden Media Group. Well known in garden-writing circles, she is active in Garden Writers Association of America, a member of the National Gardening Association, American Horticultural Society, Pennsylvania Horticultural Society, and a speaker in the field.

Prior to founding IMPACT in 1987, she worked in both agency and corporate marketing and public relations. Involved in both the business and non-profit communities, she graduated from the University of South Carolina with a Master's of Journalism, specializing in public relations and advertising.

Part organizer, part problem-solver, Katie Dubow’s business acumen developed early. Employing friends, other seven-year-olds, she directed a successful envelope stuffing and stamp licking operation for her mother’s public relations firm, Garden Media.

Flash forward 25 years, Katie is continuing the family tradition by introducing her daughters, Quinn and Reese, to the business of horticulture PR. Together, they aim to bring gardening to a new demographic and convince people that brown thumbs can, in fact, be turned green.

In her spare time she practices Bikram yoga, mixes a mean cocktail and of course, gardens excessively.

Stacey Pierson
Account Supervisor
610-444-3040 Ext. 12

Stacey is our most seasoned Account Supervisor with more than 15 years of experience in the lawn & garden industry. Building and maintaining strong relationships with the media and her clients is where she shines. As our green industry trade and product placement specialist, she works hard to grow brand awareness by increasing media exposure, launching new products, and making connections with key influencers in the garden, home, lifestyle and food industries.

Garnering top-notch results for her clients is her passion. She has secured national placements in Real Simple, Martha Stewart Living, Better Homes & Gardens, Cooking Light, Southern Living and Do It Yourself to name a few.

Stacey spends her spare time volunteering with the Penn State Alumni Association, The Grand Opera House of Wilmington and the American Cancer Society.

Tracey Brown
Office Manager

Joining us in 2006, Tracey Brown has expanded her role from office manager to include creative collaborator, travel agent and resident proofreader. Tracey’s “the glue” that holds us together, helping out wherever needed. 

Her years of experience keeps the office running smoothly on a daily basis. Tracey’s love of numbers coupled with creative flare allows her to handle the books, support the staff and add creative input. 

Tracey is the proud mother of three and in her spare time she volunteers at the treasurer for the Oxford Church of the Nazarene, Oxford Band Parents Association and Oxford Nazarene Youth International.

James Hammond
Media Support Specialist
610.444.3040 Ext. 13

James is our media support specialist and in-house webmaster. He manages our analytics, our website and handles all of our web design needs. With the ability to quickly pick up and learn new skills, he is always up for a challenge and ready to learn something new or solve a problem within the office. He is a dedicated team player, always willing to help out in a pinch while still remaining focused on the task at hand.

In his spare time you can usually find James digging through crates at local record shops and attending concerts.

Jourdan Cole
Account Executive

Jourdan is an Account Executive at Garden Media Group. She is a digital marketing specialist with a knack for Pinterest. She specializes in creating digital content and expanding social media presence.

She graduated from Penn State University where she honed her journalism skills at The Daily Collegian. She received national recognition for her work as the newspaper’s opinion editor during the Fall semester of 2011. Prior to joining Garden Media Group, Jourdan worked for a line of community magazines and is well-versed in hyper-local media.

In her spare time she enjoys volunteering and taking Zumba classes. She’s a beginner gardener who has definitely killed a few plants, but knows a thing or two about heirloom tomatoes.

Megan O'Connell
Assistant Account Executive
610-444-3040 Ext. 16

Megan is the newest member of the Garden Media team as the Assistant Account Executive. 

She comes to us from Fresno, CA where she graduated with a degree in Agricultural Communications. She was president of her sorority, Sigma Alpha, for two years and now sits on the National Board as Treasurer. She also received Assemblyman’s 2017 Agricultural Science Student Recognition Award for her commitment to the communications field.

In her spare time she enjoys traveling and finding new adventures and is an avid reader. She hopes to start container gardening on the balcony of her apartment.

Jack & Millie
Office Pups

Our Vision Is Big: To inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year

Our mission is simple: To instill a passion for nature and a love of gardening for all generations to improve environmental health and support human wellbeing.

To support our mission we partner with like-minded companies and people who want to grow their business by increasing the global love of gardening and appreciation for nature, drive stewardship of the Earth and help care for all things that grow.

Staying true to our core values for almost thirty years in business helps us create a company we're proud to run and where we are happy to work. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.

Our Story

1988: The Beginning
1988: The Beginning
In 1988, Suzi put her young daughter, Katie McCoy Dubow, on the bus for the first day of school and opened the doors to IMPACT Marketing in 1988, the firm's parent company.
1990: Suzi Builds Garden Media from the Ground Up
1990: Suzi Builds Garden Media from the Ground Up
Suzi built her Philadelphia business from the ground up, specializing in general public relations for banks, hospitals, real estate developers and even racehorse trainers. It was the firm’s success with the American mushroom industry that caught The Conard-Pyle Company's attention.
1997: Meeting the Conard-Pyle Co.
1997: Meeting the Conard-Pyle Co.
It wasn’t long before CEO, Dick Hutton, enlisted IMPACT Marketing to help promote products for The Conard-­Pyle Co., which eventually led to firm’s involvement in the launch of the game­changing The KnockOut Rose.
2000: A Strategic Move to Gardening
2000: A Strategic Move to Gardening
Suzi quickly discovered this was a generous industry of ladies and gentlemen who shared their vast knowledge and were eager to help others succeed. She made a strategic decision to focus on gardening that opened doors around the world, attracting clients across the U.S.,Canada, Germany, France, Japan and Holland. In addition to The KnockOut Rose, the firm has helped launch well­ known brands such as Endless Summer, Simply Beautiful and BrazelBerries, as well as helping extend the Wave Petunia brand.
2001: Bringing a Horizontal Perspective to Clients
2001: Bringing a Horizontal Perspective to Clients
With this wide range of client experiences, the PR firm had its finger on the pulse of the industry and released its first Garden Trends Report in 2001. Annual reports over the years have predicted such trends as outdoor living, edible landscaping and vertical gardening years before they hit mainstream. Today, it has become one of the most widely read reports in the industry and a must read for those who want to stay ahead of the curve and influence consumer behavior.
2002: A New Name Opens New Doors For Garden Media
2002: A New Name Opens New Doors For Garden Media
The company planted its stake in the garden industry and began doing business as Garden Media Group in 2002. Garden Media's clientele reads like a Who’s­ Who list of garden celebs — Costa Farms, Ball Horticulture Co., Longwood Gardens, The Philadelphia Flower Show, Urban Outfitters’ terrain, The Espoma Organic Company and The Royal Horticultural Society.
2011: A New Generation Puts Down Roots
2011: A New Generation Puts Down Roots
Suzi welcomed her first employee, daughter Katie McCoy Dubow, back to the business in 2011 after a stint with CBS television and Liz Claiborne in New York. Suzi first hired six­-year-old Katie to stuff and stamp envelopes. Now, Katie is the creative director and a senior account supervisor for the group. Now, a third-­generation, Suzi’s granddaughter, Quinn, occasionally joins them at the office, as well.
2016: Always Moving Forward
2016: Always Moving Forward
Today Garden Media is one of the top 10 public relations firms in the Philadelphia region and the top marketing communications and PR firm in the lawn & garden industry. We know this industry inside and out, and people know us, from the top media to garden center owners to horticultural breeders. Our track record proves we add tremendous value to our clients. We have a wealth of contacts and knowledge, so we are efficient. And we love the work, so we are effective. And we open lots of doors!